Article Marketing Insider Tip

If you want to achieve maximum distribution of your article (meaning if you want to have an exponential return from putting your article into distribution), the word count must come down below 500 words … and best if they are somewhere between 400-500 words per article.

1,000 word articles are best split in half. Think about it: Surely you can prove your expertise in 500 words … so therefore why not get 2x the ROI from your 1000 word articles?

I’m considering investing in a small study to figure out scientifically if my gut feeling is right or not in terms of how an identical topic achieves different levels of distribution with one at 500 words and one at 1000 words with a near identical title.

What are your thoughts?


Greg writes:

I agree, in part, that writing an article with 240 to 450 words may get wider distribution, but I also believe the length of an article and the distribution that it gets depennds on the subject matter and the audiance to whom its written. I’d be very interested to know what your study uncovers …

Comment provided February 10, 2005 at 6:28 PM


Keith Morrison writes:

Chris – I’ll be interested to hear your findings.

Comment provided February 11, 2005 at 8:24 PM


Pamela Beers writes:

Personally, I enjoy reading an article that is 250 – 400 words. Most people who read EzineArticles want something short, sweet, and to the point. In addition, I enjoy sharing articles with others, and will only use other folks shorter articles on my website, using a link back to their website. My clients have said, “I don’t have time to read lengthy articles.” Lengthy articles to them are over 500 words.

Comment provided May 24, 2006 at 7:52 AM


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